The story of TOYEAST HOLDINGS LIMITED can be traced back to 1998, when their founder, Mr Steve NG was still an undergraduate and began to sell model cars online as a hobbyist. On graduation, his hobby turned into a commitment to the toy-and-model industry. With the experience and innovations accumulated throughout the decades, in 2014, Mr NG established TINY, a brand producing models of people, vehicles and sceneries with an emphasis on local Hong Kong sentiment. This laid the foundation of TOYEAST HOLDINGS LIMITED. From R&D, design, manufacture, wholesale to retail, TOYEAST directly monitors and controls the whole process, ensuring the quality of their products. In 2020, Mr NG expanded businesses to the young-children product market with the brand B51, which focuses on the retail of products and toys for babies and toddlers.
In recent years, TOYEAST have proactively participated in various trade fairs, Hong Kong Toys & Games Fair, Hong Kong Mega Showcase and Animation-Comic-Game Hong Kong for instances, in an ambition to tell the world the story of Hong Kong and promote Hong Kong’s toys and games culture. Currently, TOYEAST’s businesses spread across Hong Kong, Macau, Taiwan, Japan, Thailand, Singapore, Thailand, the United Kingdom, etc. Beside managing their own brands, TOYEAST are also acting as agents of a variety of local and overseas model brands.