POP MART has built, by far, the competitive edge with its designers, retail channels and industrial chain. The company has recruited famous designers like Kenny, Pucky and Kasing Lung, and launched many fan-favorites to secure a large number of loyal and high-quality customers. Meanwhile, POP MART works with world renowned brands to create pop culture products based on classic characters that appeal to the young. Moreover, POP MART attaches great importance to supporting the foundation of the designer toy market. To improve the training of homegrown talent, POP MART works with the Chinese Central Academy of Fine Arts to present seminars on designer toys and invites top designers to share their wisdom about the industry.